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Walter Chettle - Higham Road Studio
Photographer - 22 Higham Road
Later: Ernest Virgo - Perrott & Lacy - W Lacy

24 & 22 Higham Road c 1920

24 & 22 Higham Road c1920

William Chettle, a grocer, and Sarah his wife lived and traded at the corner of Pratt Road and Oliver Cromwell Road. In 1891 their son Walter, aged 14, was already a photographer.

After spending some time in Ireland, Walter returned to England, and began trading at 22 Higham Road, where the whole family lived, his father having retired from the grocery trade. He took his sister Emily and brother Leonard as his apprentices. Walter Chettle died aged 38, in 1914 and his wife took on the business but had sold it to Ernest Virgo by 1916.

27 November 1875 - Northampton Mercury

Nov 18, at the parish church, Higham Ferrers, Mr. Walter Chettle, of Rushden, to Miss Maria, second daughter of Mr. W. Risely, of Higham Ferrers.

Trading from the shop next door at 24, was William Chettle. He was a wholesale and retail tobacconist, hairdresser and perfumier. [Walter's younger brother]

Rushden Echo, 1st January 1909
The Noted Shaving and Hairdressing Saloon and tobacconist’s shop
under entirely new management.
Choice selection of cigars,
cigarettes and tobaccos.
Wm Chettle, 24 Higham-road, Rushden.

logo
Above: the Chettle logo and address banner from the portrait
of an unknown lady (below)
photo card
Rushden Echo, 1st January 1909

The Noted Shaving
and Hairdressing Saloon

and tobacconist’s shop – under entirely new management. Choice selection of cigars, cigarettes and tobaccos.

Wm Chettle,
24 Higham-road, Rushden.


Aged just 34, Walter Chettle died in June 1914, and he is buried in Rushden Cemetery, Plot B874.
Ernest Virgo
Rushden Echo, 15th September 1916

Ernest Virgo
(late Chettle)
Photographic Artist

Children a Special Study
Enlargements and Miniatures

Higham Road Studio,
Rushden.

Note: he was still advertising in 1920

Rushden Echo, 13th September 1918

Mr. Virgo, photographer, of Rushden Hill, has presented to the V.A.D. Hospital a large framed photograph of the Commandant (Mrs. T. Patenall).


1919
Perrott & Lacy
W Lacy
This invoice heading is from 1923. We know that Ernest Virgo was at this studio from 1916, and Perrott and Lacey had taken over from him by Christmas 1922, when they had an advert in the Rushden Echo.
And this receipt is from 1955, and cropped at the edge, for 1 large photo of group, cost 17s, and 6 of bride and groom at £1.4s with pearlette finish.
bill head receipt 1955
c1939 taken by W Lacey believed to be
Audrey M Claridge


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