The Rushden Echo, 22 December 1961, transcribed by Jim Hollis
Overtime Prospects Good For New Year - Firm has busy days ahead
The Rushden shoe firm of C. W. Horrell, Ltd, is a firm which understands its workers’ attitudes and goes out of its way to eliminate doubts about management policy.
When any situation arises which will involve special action and disturbance of routine working within the factory, a news-sheet is distributed among the operatives to tell them what to expect and why.
Knowing the reasons behind new proposals and reassured that all is well, the employees respond enthusiastically and the management achieves its aims without difficulty.
It is easy just to give out orders, however strange they may seem to others, and sit back waiting for results. To receive such orders is a different matter, for the wrong guess about the firm’s future policy can cause all sorts of doubts and unsettle a person’s mind.
“We think it is better to let everybody know what we are doing,” Mr. John C. Horrell, chairman of directors, told a reporter. “That way they have greater confidence and they know they are working for a definite purpose.”
As a result of a special visit to America by Mr. M. C. Knowles, managing director, and an attack on the U.S. market for orders, the past two months has produced more shoes for America than the previous year’s total output to that country.
Orders in 15,000 lots make a great impact and when a customer asks for a four weeks delivery period something drastic has to be done.
Problem
Faced with the problem of cutting down the normal 12-week period and concentrating all effort on to such an order, the management decided to lay off clickers for one day a week to avoid too great a build-up in the early stages, kept the closers working more or less normally and pushed the other operatives at a hard pace, with many hours overtime.
Before any of this policy was applied, the firm explained to all the workers the urgency of the situation and just why it was taking this action.
Afterwards one of the clickers stopped Mr. Knowles in the factory and thanked him for the explanation. He might have thought that his short time meant there were fewer orders, he said but now he realised what was happening and he had no doubts or fears for his future.
Overtime
More orders have come in and most workers in the factory can expect plenty of overtime in 1962.
In May Mr. Horrell and Mr. Knowles will make a Continental visit looking for new ideas and new outlets for their goods. Their ideas will not be from big shoe fairs in the various European capitals but from the shoe-making areas of France, from the French equivalents of towns like Rushden, Raunds, Wellingborough and Kettering.
In the actual manufacturing towns, Mr. Horrell believes there are many useful tips to be picked up and with Britain hoping to enter the Common Market the more advances in technique that can be made, the better.
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